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28 February 2013

Website to capture ideas and boost sustainable fashion design

Shifting fashion towards more economical resource use and sustainable consumption calls for knowledge among researchers and designers alike. A new web platform in Mistra Future Fashion is to collect best practice examples and ideas to strengthen the Swedish fashion industry.

An open online discussion platform for the latest trends and phenomena in sustainable design and design research: this is the Textile Toolbox concept. The initiative invites researchers, companies and designers to come up with innovative ideas about how the fashion industry can change and reduce its environmental impact.

The web platform is composed of ‘TED’s TEN’ strategies for sustainable fashion. They range from minimising waste and using less energy, water and chemicals to creating new consumption patterns and business models.

Textile Toolbox is a consortium project in the Mistra Future Fashion programme. Future Fashion, based on wide-ranging research, seeks to support a systemic change in the Swedish fashion industry to make it sustainable and more competitive. The new initiative was developed by Dr Rebecca Earley and the Textiles Environment Design (TED) research team at the University of the Arts London, one of the academic partners in the programme.

Fashion industry’s roadmap for change

Each section of the platform will be headed by one or more experts, who will contribute important key studies and interviews with leading stakeholders. The content will focus on inspiring projects and on the challenges facing the sector in combining sustainable production with aesthetics and life-cycle issues.

Information about Textile Toolbox is now being disseminated to researchers and designers, to convene numerous participants who can help. A film presenting both the project and the ideas behind Mistra Future Fashion has now, for example, been made.

In the months ahead, articles and other written contributions will build new knowledge and provide examples of best practice in various areas. The final results will be evaluated and collected in a report on strategies for sustainable design that the Swedish fashion industry can use.

Text: Andreas Nilsson, Vetenskapsjournalisterna

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