Automatgenererad bild.

Photo: Lasse Lychnell


9 September 2014

SEK 55m for new Center for Sustainable Markets

Mistra, the Swedish Foundation for Strategic Environmental Research, is investing SEK 55 million in the new Mistra Center for Sustainable Markets (MISUM), for research and development of education in this area. The Stockholm School of Economics will host the MISUM initiative, which will last for five years.

‘The Stockholm School of Economics trains a high proportion of the top managers in the Swedish economic system. With our strategic investment, we aim to help ensure that sustainability issues are central in research and education at the School, so that they are given greater weight in future decisionmaking,’ says Mistra’s Executive Director Åke Iverfeldt.

One fundamental idea underlying the Centre is that the research should be demand-driven. In other words, the issues addressed will be formulated by the business sector and other stakeholders outside academia. MISUM will have an external board, with international members who will be extremely important in steering the Centre in the right direction.

‘This is a longed-for opportunity for the School to be able to contribute powerfully to sustainable development in society,’ says Lars Strannegård President of the Stockholm School of Economics. ‘Our strong relationships with the business sector also mean that there are good prospects of it being possible to put the new knowledge into practice at an early stage.’

The initiative is a national one and includes collaboration with several other Swedish higher education institutions.  Several international business partners are also involved. Mistra previously funded the Sustainable Investment Research Platform (SIRP) research programme from 2006 to 2012. The research carried out in SIRP is relevant to MISUM.

Åke Iverfeldt, Mistra’s Executive Director: ‘For Mistra, it is a natural continuation to take this step from the successful SIRP programme on sustainable investments to sustainable markets, since they are both tremendously important tools for bringing about a sustainable society.’

The full name of the Center is the Mistra Center for Sustainable Markets (MISUM), and it will be a centre of excellence for advancing market practices towards sustainable development, to enhance Sweden’s capabilities and competitiveness. Recruitment of a scientific director for MISUM has begun.

For more information, contact:

Johan Edman, Programmes Director, Mistra,, +46-(0)8-791 10 28

Malin Lindgren, Communications Manager, Mistra,, +46-(0)8-791 10 27

Lars Strannegård, President, Stockholm School of Economics,, +46-(0)8-736 90 11

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