InformAttaining sustainable transportation has proven to be one of the most difficult societal goals to achieve. While technical, political, and behavioural changes are all necessary, there must also be consensus regarding what this goal entails in practice. To analyze how consensus can be attained, the focus of the research programme Inform is on stakeholders´ definitions and applications of sustainable transportation, and the resultant associated goals and practices that such use permits. The stakeholder groups include organized and institutional actors in the sector, and individual transport users.
The five main projects in Inform focus on: practitioners in regional planning, actors in the international discourse on sustainable transport, the role of gender in attaining more sustainable solutions, and individual user groups such as SUV owners, inhabitants of new residential areas and young users. The overall goal of Inform is to develop strategies which address how current stakeholder discourses on sustainable transport can be realigned to more efficiently promote sustainable transportation solutions.
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