Published 2018-11-22This post is also available in Swedish
New Mistra handbook on communication
In cooperation with the Westander PR agency, Mistra has produced a handbook, Från forskning till faktabaserade beslut – sju tips om kommunikation för Mistras forskningsprogram (‘From research to fact-based decisions: Seven tips on communication for Mistra’s research programmes’).
It is intended to provide a better understanding of the nature of today’s media logic and how professional opinion leaders work.
One of the most important tasks facing all Mistra programmes is to ensure that their own research results are disseminated. In particular, they need to reach decision-makers to enable them, in turn, to apply new findings in practical ways. In an increasingly fragmented media landscape, this task is by no means simple.
Mistra has therefore, jointly with the Westander PR agency, produced the handbook ‘From research to fact-based decisions: Seven tips on communication for Mistra’s research programmes’ (in Swedish). The idea is for everyone working in a Mistra-funded research programme to become more knowledgeable about how to communicate better.
Readers of the handbook will learn about stakeholders’ work on communication and influence. The handbook is also intended to provide inspiration, advice and support to staff engaged in Mistra’s research programmes, to enable them to give even more decision support and facts to policy makers, refine their viewpoints in public debate and thereby contribute to more fact-based policy decisions.
The handbook can also enhance understanding of media logic, as well as of how opinion leaders and lobbyists work, although this is not something the researchers who read the handbook would use. Perhaps the handbook will also stimulate more discussion of how consumption of digitised media affects the researcher role.
The content ranges from researchers’ ways of helping to ensure more fact-based policy decisions to how to formulate a hard-hitting message.
The advice should be seen as tools that the programmes can then use according to their own needs.
Text: Per Westergård