Published 2019-07-10

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SEK 54 million for environmental communication programme

Following a decision by Mistra’s Board, the Swedish University of Agricultural Sciences (SLU) has been placed in charge of a research programme on environmental communication.

‘There was great interest in the call for proposals, and nine applications were reviewed by the international panel,’ says Malin Lindgren, Programme Director at Mistra. The panel was led by Professor Ann Bostrom of the Daniel J. Evans School of Public Policy and Governance, University of Washington. The panel’s recommendation, and  Mistra’s subsequent decision, was to give responsibility for the programme on environmental communication to SLU for its proposal, ‘Transformative communication in wicked times: reframing communication for sustainability’.

The purpose of SLU’s programme is to develop the area to ensure that understanding of environmental communication and its inherent complexity permeates policy and practice, as well as research. The research programme will bring in-depth knowledge of how, and under what conditions, environmental communication can effectively help to bring about the transition to sustainability. Apart from SLU, the programme consortium comprises Uppsala University, Lund University, the University of Texas at Austin, the Swedish Environmental Protection Agency, the Swedish Forest Agency, Greenpeace, environmental consultancy firms, artists, media representatives and museums. The programme will focus on several areas, including dialogue processes initiated by government agencies, consumption and (inter)disciplinary coproduction of knowledge.

‘There’s great interest in environmental communication and it’s urgent to get this large-scale initiative started,’ says Mistra’s CEO Åke Iverfeldt.

The programme is expected to inspire new forms of communication practice, develop into a leading knowledge hub and play a key role in public debate.