Published 2020-02-19

This post is also available in Swedish

SVT series helped by Mistra researchers

Several researchers engaged in Mistra programmes have participated in the new TV series Rapport från 2050 (‘Report from 2050’). Åsa Svenfelt, Programme Director of Mistra Sustainable Consumption, was associated with the production as scientific adviser, for example.

When planning began for the TV series ‘Report from 2050’ from Sveriges Television (SVT, Sweden’s national public-service broadcaster), Åsa Svenfelt, Reader and research leader at KTH Royal Institute of Technology’s Division of Strategic Sustainability Studies, was asked whether she would consider helping as a scientific adviser.

‘There were about ten meetings altogether, in which I lectured to both editorial staff and the film teams about our research and how you can think about various future scenarios.’

Åsa Svenfelt

SVT’s ‘Report from 2050’ is an entertainment series that explores how we might live in a society that has transitioned to net-zero carbon emissions. The programme directors, Erik Haag and Lotta Lundgren, show how we may live, travel, eat and dress in 2050.

Svenfelt became associated with the programme because of her expertise.

‘I’ve also commented on the script, recommended experts to interview and suggested studies to look into. And I’ve proofread scripts and expressed views on the science,’ she says.

Svenfelt presented research on the TV programme’s various themes, different ways of looking at the future and some possible future trends. As she pointed out, the future depends on the choices made along the way, and talking about forecasts is rarely fruitful.

‘What I nagged most about was that no one can know what the future will be like and there’s great uncertainty and, by the same token, also many opportunities.’

Svenfelt herself is not visible on screen, but Karin Bradley and Jonas Åkerman are. Svenfelt and Bradley share the programme leadership of Mistra Sustainable Consumption. Åkerman is a transport researcher and a Programme Director of Mistra Sustainability and Accessibility Mobility Services (SAMS).

For Svenfelt, the TV involvement was like stepping into a completely different workshop from the kind she is used to.

‘It was exciting and fun, and I was impressed by their professionalism. One thing I learnt was that if you want to bring people on board, you have to simplify the details to get the whole message across. In our programme, we want to develop knowledge about how sustainable consumer practices can go from niche to mainstream, so there we have things we can learn.’

Text: Thomas Heldmark